Lead UX UI Designer
Designed a landing page for The Pure Winery, an Australian brand targeting health-conscious adults. My goal was to create a modern, minimal, and user-friendly interface that reflects the brand’s focus on sugar-free wines.
The Pure Winery (TPW)
Approach
Conducted user research to understand target demographics.
Developed wireframes, low-fidelity sketches, and interactive prototypes.
Implemented brand guidelines into responsive web and mobile designs.
Delivered a fully optimized, mobile-first design with smooth navigation and cohesive UI patterns.
Initial Design - Pitch
Request: Create a landing page with a clean, simple, young, and modern style.
Process
Research
Competitor
Target audience
Design Reference
Implementation
Sketch
Graphic Interface
Low-Fidelity
Prototype
User testing
Refine
Revisions
Prototype
User testing
High-Fidelity
Production
Final Design
User testing
Launch
Wireframe & Sketch
Landing page
Product page
Find us page
Portal page
Mobile
UI pattern
Design V1
Branding guidelines are implemented during Low-fidelity sketches based on their style preference/Initial Design and customer needs for Web/Mobile Design.
Design V2
Design V3
Website landing page
Website product page
Final Design
2025
Jinju Park