Client: The Pure Winery (TPW)
Role: Lead UX/UI Designer
Overview: Designed a landing page for The Pure Winery, an Australian brand targeting health-conscious adults. My goal was to create a modern, minimal, and user-friendly interface that reflects the brand’s focus on sugar-free wines.
Approach:
Conducted user research to understand target demographics.
Developed wireframes, low-fidelity sketches, and interactive prototypes.
Implemented brand guidelines into responsive web and mobile designs.
Delivered a fully optimized, mobile-first design with smooth navigation and cohesive UI patterns.
Initial Design - Pitch
Request: Create a landing page with a clean, simple, young, and modern style.
Process
Wireframe - Sketch
Home page
Product page
Find us page
Portal page
Low Fidelity - Sketch
Low fidelity 1
Low fidelity 2
Mobile v1
mobile v2
UI pattern
Loading screen
Design V1
Branding guidelines implemented during Low-fidelity sketch based on their style preference/Initial Design and customer needs Web/Mobile Design.
Design V2
Design V3
Website home page
Mobile full page
Final Website Design
Website age verification page
Website home page
Website Product page
Website buy page
